Honest Buildings (now Procore)
A capital project management platform for owners and developers, acquired by Procore to extend its reach beyond contractors.
Quick Answer
Honest Buildings was a capital project management platform for real estate owners and developers, founded in 2012 by Riggs Kubiak. Procore acquired it in 2019 to extend its reach from contractors to owners, giving them a data-driven way to track budgets, vendors, and progress across a portfolio of capital projects. It now lives within Procore's owner tools.
The Full Picture
Honest Buildings existed to solve an owner-side problem that contractor-focused software didn't address: a real estate owner or developer running dozens of capital projects across a portfolio needs to compare spend, vendor performance, and progress across all of them, not just manage one job at a time the way a GC's project management tool does.
The platform centered on standardizing and benchmarking capital project data — tracking budgets and commitments, vendor and contractor performance, and project status across a portfolio in one place, so owners could make apples-to-apples comparisons between projects and identify where costs or schedules were drifting.
Procore Technologies acquired Honest Buildings in July 2019, explicitly to build what it called a 'full-stack platform' spanning from first dollar invested to final dollar spent — pairing Procore's contractor-side field and financial tools with Honest Buildings' owner-side portfolio and capital-tracking capabilities. The Honest Buildings name has since been folded into Procore's owner-focused offerings rather than sold as a standalone product.
For preconstruction, the relevant piece is that owner-side capital tracking sits one level above a single project's estimate or GMP — it's about comparing that project's numbers against the rest of the owner's portfolio, funding sources, and historical benchmarks, a different job than producing the estimate, takeoff, or leveled bids in the first place.
Real Examples
Common Misconceptions
People assume: Honest Buildings is still sold as a separate product today.
Actually: Procore acquired Honest Buildings in 2019 and has integrated its capabilities into Procore's owner-focused product line rather than continuing to sell it under its original standalone brand.
People assume: Honest Buildings and Procore serve the same customer.
Actually: Procore's core product was built for contractors managing field execution on a project. Honest Buildings was built for owners and developers managing capital spend across a portfolio of projects — a different vantage point on the same industry, which is exactly why Procore acquired it rather than building it in-house.
Frequently Asked Questions
Who founded Honest Buildings?
Honest Buildings was founded in 2012 by CEO and co-founder Riggs Kubiak, building a data-driven project management platform purpose-built for real estate owners and developers rather than contractors.
When did Procore acquire Honest Buildings?
Procore Technologies announced the acquisition in July 2019. The deal gave Procore an owner-side capital project management capability to pair with its existing contractor-focused tools.
What did Honest Buildings do?
It helped owners and developers standardize and track capital project data across a portfolio — budgets, commitments, vendor performance, and progress — so they could benchmark and compare projects rather than managing each in isolation.
Is Honest Buildings the same as Procore for Owners?
Honest Buildings' technology and team became the foundation for Procore's owner-focused capabilities after the 2019 acquisition. The original Honest Buildings brand is no longer sold standalone; its functionality lives inside Procore's product line for owners.